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At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures online still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the rolex watch would be really waterproof. However, after seeing a watch in an aquarium in the shop window, many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof watches.

Rolex quality and expertise. The distinguishing characteristic of the first Rolex Oyster Watch, which today perpetuates its preeminent position, was the perfect marriage between case, crystal, and winding crown, resulting in a single pressure-proof unit. Today the Rolex Oyster case maintains the heritage by providing the strongest possible protection for the movement within, while at the same time conveying a distinctive elegance. The Rolex Watch creation of such a masterpiece places equal demands on the watchmaker''s technical and artistic skills, and exemplifies the constant striving for perfection that is Rolex. Rolex takes a full year to complete an Oyster movement with its 220 individual components.

CONSTELLATION (Elegance): OMEGA''s flagship line, the "star" of the collection worn by such world-famous celebrities as Cindy Crawford, Martina Hingis, Pierce Brosnan and Ernie Els. A highly identifiable watch: four claws, Roman numerals engraved on the bezel, and extremely accurate - with a long tradition of chronometer records! SEAMASTER (Sport): accurate, robust, resistant, the watch with cutting-edge technology and materials (titanium, tantalum). This handsome watch, designed for professional divers or business and leisure wear, is worn by Sir Peter Blake and the winners of the America''s cup, by the world''s fastest swimmer Alexander Popov and by film star Pierce Brosnan. It''s the watch which saves the life of "The World Is Not Enough" hero, James Bond himself!